FANTA- THE COOKOUT

We created a campaign for Fanta that visualised inclusivity, so we built a cookout-an easy, joyful crossroads where subcultures bring what they love: flavours, footwork and celebration. By blending food, dance and community cues, we created a world that feels current and welcoming, with Fanta as the refreshment that opens the invite. The result is relevance born from culture and a simple truth: At a Fanta cookout, everyone’s invited.

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Alongside the polished hero, we built a social-native layer-snackable videos and images designed for TikTok, Reels and Shorts. Creator-led moments, and sound-on edits kept the cookout energy feeling real in-feed, spotlighting food, dance and celebration across different subcultures. The mix lets Fanta live where culture actually happens so the invite travels faster, feels closer, and stays relevant.