%20RGB_RGB.png)
SPORT
Why do athletes need Creative Direction and Branding?
Talent gets you noticed; brand keeps you relevant. A clear, culture-led personal brand helps an athlete secure smarter endorsement deals (the ones that actually fit), plan for life after sport, whether that’s media, business or creator ventures and turn fans into a real community that can channel energy into positive impact, from charity projects to grassroots programmes. In a short or unpredictable career, direction and branding protect momentum and open doors.
We start with strategy, values, positioning and a narrative that makes sense on and off the pitch and then build the content and look to match. From day-to-day social and repeatable formats to packaging your story for partners, we leverage our network to line up the right brand partnerships and endorsement deals, while planning beyond the game so your next chapter is as strong as your current one. Discreet, rights-aware, and built to travel across platforms.
HOW CIIMA CAN HELP?
60-80%
Of athletes wages are earned from endorsement deals and long-term brand partnerships
53%
Of athletes struggle with mental health after their careers end, often driven by a loss of purpose.
90%
Gen Z & millennials consume sports on social—personal brand content meets fans where they are.
All images take by Ciima partnered photographer Aryan Afzali