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HAZEL ROSE- SPARE KEY

Creative Direction, Production Services and Social Media Roll Out

Creative Content

Ciima partnered with Hazel Rose on “Spare Key,” delivering end-to-end creative direction, production services, and social media strategy. We defined the visual world palette, styling, and typography and produced a cohesive content suite including key art, motion loops, BTS, and press stills, managing production from pre-pro through delivery. Our social rollout mapped teasers, release-day moments, and post-launch sustain with platform-specific edits and copy, ensuring consistent storytelling across TikTok, Instagram, YouTube Shorts, and DSP canvases.

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