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OMAH LAY - BOY ALONE
Creative Direction
1BIL
Streams on Spotify
15M
Views on Instagram
30M
Impressions on socials
CREATIVE DIRECTION
Omah Lay -Boy Alone album cover and promotional video. Creative Directed by Amy Louisee -Ciima founder ,from Sydney whilst production took place in Lagos, this project centred on a clear brief: “show a young star who appears to have everything, yet spends much of his time alone.” The campaign ran on digital billboards worldwide. The album achieved tens of millions of streams, and the visuals generated engagement in the millions.

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